Side Projects

A sentiment-tracking tool that pulls together multiple API connectors — Google Trends, SportsRadar, ESPN, News, and more — into a unified fan sentiment score. Built to help sports team marketing departments understand what's driving their fanbase emotionally, beyond just win/loss records.

A meal-planning tool built for my wife and me — two working parents trying to branch out from the same rotation of recipes. It uses the Claude API to discover and save new recipes we'll actually like, backed by a Supabase database, and auto-generates a unified shopping list for the week ahead.

A creative audit report leveraging the Meta Ads Library API to analyze social ad strategy across all 32 NHL clubs. Key finding: every team is strong at polished, branded graphics, but there's a clear opportunity to test into more organic-feeling formats like UGC and unpolished video.

A dashboard built for a freelance client to run best-in-class Google Ads campaigns. Combines the Google Ads API and Claude API to surface the exact reads needed at a glance, while automatically pushing daily email reports with recommendations and suggested changes across keywords, budgets, and bid strategies.